Whether you’re a recent college graduate starting your professional career, a seasoned practitioner climbing the ladder to success or a C-Suite executive building your personal brand, how you manage your presence on LinkedIn is essential to maximize the benefits of being a part of the world’s largest professional platform.
Engagement with your connections, people and organizations you follow and digital affinity groups is a key to maximizing your network and opening opportunities in the present and future. Here are three easy ways to boost your engagement right away.
1. Like, comment, share and send.
These are all features that allow you to show support, spread awareness for news, tips or upcoming events and boost your awareness among other users. When you complete one of these actions, the platform shows the post you engaged with on the homepage of your connections and your activity section on your profile. Diverse engagement is key.
Take a break here and visit the activity section on your profile. You should see 2-3 different engagement actions. If you don’t visit your home page and like, comment, share or send a post.
2. Provide endorsements.
Endorsements are a great way to provide feedback without the time and effort it takes to write a recommendation. You should have a minimum of five skills listed on your profile and those that are most endorsed will appear first.
Giving endorsements is a great way to receive them and completing them is as easy as a click of a key. Make a plan to endorse your connections on a regular basis like twice per month. Get started by viewing my profile and endorsing me for writing, blogging, social media marketing and social networking. Thank you in advance.
3. Follow hashtags and interests.
Choose 1-3 topics you’d like to engage with and follow them to gain access to a variety of members and content that make it easy to be engaged. Interests are built from four categories including influencers, companies, groups and schools. You can add or unfollow accounts within the categories at any time. Those that you follow will determine the content that appears on your home feed in addition to the individuals you follow and are connected to.
The platform recently addressed long-time requests for scheduling. So as you build out organic content you can reallocate your time to prioritize engagement. Start using these tips today by engaging with me in one of the following three ways.
connecting with me
sharing this post
endorsing me for writing, blogging or social media
I hope to see you on LinkedIn!
Hugs & Handshakes,
Jasmine C. Tate